Subscribing To Less – Mastering What You Have

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We all need tools to do our work, build our businesses and make processes more efficient. However lately I’ve been feeling that our ability to buy has surpassed our ability to implement WHAT we buy.  Money regularly stops us from being creative. We buy generic solutions instead of working to create a tailored fit. The products that we buy can only take us so far.

What if, for a little while we didn’t buy anything extra. Nothing for our business, no new tools to speed up the work we do.

Sounds a little boring, right?

It’s easy to forget that the purchase isn’t the fix.

The benefit comes from the implementation. You can hand over the money for a fantastic product and still get zero benefit. The only things that separate your business & others that use the same tools as you is effort.

Buying more takes us directly away from increased profit. Instead we should regularly try to get every last drop out of the tools we already have. Assess what we have access to, what we’re already paying for and pour our effort into putting those tools to use before we look for new ones. Chances are we haven’t even scratched the surface of everything we own yet.

I’m always interested in trying new products but for now, I think I already have enough.

Now I know that fellow product makers will dislike this advice after all, we’re always after new customers. Those are the metrics that matter. What should matter more than new customers is seeing your existing customers succeed. A loyal customer base comes directly from helping users to implement what is right for them.

Product owners, are you helping your existing customers more than looking for new ones to cover the churn? Remember, the most common reason for product cancellation is “Didn’t have time to use it.”

  • If your product business has inactive users – cancel them.
  • If you have trial users – remind them.
  • If you want engaged users – teach them.

If you want to keep your customers, help them to master what they have.

New Idea Syndrome – Do You Have It?


A notebook of ideas is a classic symptom.

If you’ve ever bought domains ‘just because’ or have a string of unfinished projects then you’ve got it bad.

So, what exactly does this super bug do?

It turns us into idea magpies, collectors of shiny new projects. All the actions of creativity without the output or results.

It’s an easy habit to recognise. Firstly, the notebook gets filled. Secondly, a hive of research and activity. Thirdly, well – nothing happens.

That’s right. Nothing. All these ideas and no final product.

Enjoying the feeling of a new idea can be great. One to revert into, drop everything for, start work straight-away on, research, review, plan, analyse and investigate. However over time collecting ideas and not seeing results gets frustrating! It can be detrimental when you want to make progress but get distracted and move on too soon.

There’s a fine line between being interested in an idea because it has merit and becoming too precious over it because it came out of your head.

I’ve been working on fixing this habit for a while now in a way that doesn’t stop me being enthusiastic or curious. Day to day, I’ll still subconsciously pick out needs, wants & requirements trying to seek out a pain point. It only takes a few sentences to make my ears tune in… “If only there was a way to….” “What we really need is….” I can hear the synapses in my brain fizzing like a sparkler kicking into life on Bonfire night.

However I’ve learned it’s not my job to research it to within an inch of it’s life just minutes after discovery. This is a sure way to get weighed down in the detail. In the past I would work through the process until I hit unsurmountable “obstacles”. I’d catch myself worrying about scaling issues, legal problems and commitment worries concerning ideas I came up with 20 minutes before!

Not anymore though.

Some people entertain ideas;
others put them to work


There is in fact an easy way to turn this mindset into a Super Power! – A daily dose of action.

Add in focus, consistency and support and you’ll be unstoppable!

I’ve seen the most success with projects that I’ve just chipped away at. This blog was once an idea and now you’re reading it.

We are in an era where any great idea can be hashed together in basic form in just one caffeine fuelled night. There’s no excuse.

It’s time to make stuff…

Join Us!
Over the years I’ve collected many viable ideas and over the coming months I’ll be working to bring them to life and writing about what I learn along the way. I hope you’ll join me.

Drop your e-mail below, as the group grows I’ll be hosting hangouts online – you can jump in to chat about your ideas & get feedback or just listen to stories for inspiration.

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